The scale of innovation has thrust us into an era when ‘change or die’ is more than a platitude. Transformation is a constant imperative not just for Future Proofing®, but for day-to-day sustainability.[1]
We talk a lot about innovation. A lot of people talk a lot about innovation. As we should. It’s the act of creating something new. It’s the disruption of something known to make it bigger, better, or more accessible. It’s establishing connections between things that were once disparate. But it’s also the new thing itself that illuminates possibility, solves problems, and creates markets – and market leaders.
