Simplicity is the ultimate form of sophistication.
~ Leonardo da Vinci
While it may seem counterintuitive in our era of rapid technological advancement, many of our most successful current innovation case studies involve simplification. In these cases, an existing marketplace was disrupted by a group of people who reconsidered what a product or service should do, and then systematically pared it back to its most fundamental value.
This process of stripping away requires the courage to ask questions and consider alternatives to currently accepted ‘norms.’ Armed with that foundation, teams can be strategic with a creative process that is optimistic, human focused, iterative, and broadly impactful.
A Billion Dollar Case for Simplifying
